According to Schirato and Yell (2000), social semiotics looks at how and why me make meanings differently according to who and where we are socially and culturally. In this context, online publications illuminate social semiotics as web users always make meanings. It is just a matter of demographics which set these meanings apart.
The media will continue to evolve with just a matter of time. People will also learn to accept new trends. We will just have to wait and see what is in store for us.
Schirato, T and Yell, S 2000, Communication and Cultural Literacy, St. Leonards, New South Wales.