tag:blogger.com,1999:blog-64473231593826204202024-03-14T14:37:36.033+08:00joleneeesThis blog is where my opinions and judgment on media issues, document and web design are put in words.
This blog is targeted at tertiary students who are in the publication and design fields, and other Internet surfers who are interested.Joleneeeshttp://www.blogger.com/profile/04894387358606475129noreply@blogger.comBlogger11125tag:blogger.com,1999:blog-6447323159382620420.post-53648126912459625792009-11-19T14:30:00.009+08:002009-11-19T14:46:12.839+08:00ReflectionThis is my second weblog and surprisingly, I learned a lot after completing this weblog. I gained knowledge about the blogosphere, document design, new trends, photojournalism, media and publishing. This is one experience that I will never forget. Not to mention the joy of researching for journals and online sources.<br /><br /><br /><p>According to Schirato and Yell (2000), social semiotics looks at how and why me make meanings differently according to who and where we are socially and culturally. In this context, online publications illuminate social semiotics as web users always make meanings. It is just a matter of demographics which set these meanings apart.</p><p>The media will continue to evolve with just a matter of time. People will also learn to accept new trends. <em><span style="color:#660000;">We will just have to wait and see what is in store for us.</span></em></p><p> </p><p></p><p><span style="font-size:85%;"><u>References</u></span></p><p><span style="font-size:85%;">Schirato, T and Yell, S 2000, <em>Communication and Cultural Literacy</em>, St. Leonards, New South Wales.</span><br /></p>Joleneeeshttp://www.blogger.com/profile/04894387358606475129noreply@blogger.com0tag:blogger.com,1999:blog-6447323159382620420.post-33388139700870051832009-11-19T13:34:00.007+08:002009-11-19T13:51:14.582+08:00The Current Online News<meta equiv="Content-Type" content="text/html; charset=utf-8"><meta name="ProgId" content="Word.Document"><meta name="Generator" content="Microsoft Word 12"><meta name="Originator" content="Microsoft Word 12"><link rel="File-List" href="file:///C:%5CDOCUME%7E1%5CJolene%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_filelist.xml"><link rel="themeData" 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2 4; mso-font-charset:0; mso-generic-font-family:roman; mso-font-pitch:variable; mso-font-signature:-1610611985 1107304683 0 0 159 0;} @font-face {font-family:Calibri; panose-1:2 15 5 2 2 2 4 3 2 4; mso-font-charset:0; mso-generic-font-family:swiss; mso-font-pitch:variable; mso-font-signature:-1610611985 1073750139 0 0 159 0;} @font-face {font-family:"\@SimSun"; panose-1:2 1 6 0 3 1 1 1 1 1; mso-font-charset:134; mso-generic-font-family:auto; mso-font-pitch:variable; mso-font-signature:3 135135232 16 0 262145 0;} /* Style Definitions */ p.MsoNormal, li.MsoNormal, div.MsoNormal {mso-style-unhide:no; mso-style-qformat:yes; mso-style-parent:""; margin-top:0in; margin-right:0in; margin-bottom:10.0pt; margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-fareast-font-family:SimSun; mso-bidi-font-family:"Times New Roman";} .MsoChpDefault {mso-style-type:export-only; mso-default-props:yes; font-size:10.0pt; mso-ansi-font-size:10.0pt; mso-bidi-font-size:10.0pt; mso-ascii-font-family:Calibri; mso-fareast-font-family:SimSun; mso-hansi-font-family:Calibri;} @page Section1 {size:8.5in 11.0in; margin:1.0in 1.0in 1.0in 1.0in; mso-header-margin:.5in; mso-footer-margin:.5in; mso-paper-source:0;} div.Section1 {page:Section1;} --> </style><!--[if gte mso 10]> <style> /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:SimSun; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} </style> <![endif]-->According to <a href="http://www.jdlasica.com/articles/newsethics.html">Lasica</a> (2001), the online medium gives journalists the <span style="font-weight: bold;">powerful tools of context and authentication</span>. <a href="http://bradleyosborn.com/z/RESUME/academic/ethics_and_credibility_in_online_journalism.pdf">Osborn</a> (2001) suggested that the <span style="font-weight: bold; color: rgb(153, 51, 0);">immediacy</span> brought by the online environment, a medium where everyone is a potential publisher, allows for even less deliberation by the journalist and editor. Matters of anonymity, identity, access to information and protection of intellectual property impact the practice of online journalism.
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<br />Thousands of people have signed up for e-mail alerts whenever major news breaks and we usually flock to our computer screens for the latest developments whenever a big story hits. Therefore, people want news which is <span style="color: rgb(153, 51, 0);">fast but credible</span>.
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<br />The challenge facing online journalists is to balance the legitimate desires of the online audience for up-to-the-minute reports with the profession's traditions of fairness, completeness, balance and accuracy (<a href="http://www.jdlasica.com/articles/newsethics.html">Lasica</a>, 2001).With the latest case of Michael Jackson’s death, online journalists did not do a good job in covering the breaking news. It was because each journalist was assigned to several jobs at once.
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<br />Therefore, news organizations should reexamine how they handle breaking news in a hyper-competitive, instant-publishing environment. As a start, online journalists should disclose as much as possible, check thoroughly then tell the truth and be honest (<a href="http://www.ojr.org/ojr/wiki/ethics/">Niles</a>, 2007).
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<br />When handling breaking news, news organizations should have many journalists on standby. Then, every journalist should be assigned to one task only, whether to publish or to report. If the information are not consistent, accurate and fast, news organizations may lose credibility.
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<br />However, in this situation, smart news organizations should acknowledge to their followers and readers that they know the report is out there and that people are talking about it, and report where the organization is with its own reporting (<a href="http://www.ojr.org/ojr/people/robert/200906/1755/">Niles</a>, 2009).
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<br />Every major breaking news events offers its lessons to the news organizations that covered it. People are expecting fast news, but they also want it to be credible. Without much systematic organization in the news corporation, fast and credible news will not be achieved.
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<br />However, people must also be aware that some microblogging sites or "news publisher" do not produce credible news.
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<br /><span style="font-size:85%;"><u>References</u>
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<br />Lasica, JD 2001, <span style="font-style: italic;">How the Net is shaping journalism ethics</span>, jdlasica.com, viewed on 18 November 2009, <a href="http://www.jdlasica.com/articles/newsethics.html">http://www.jdlasica.com/articles/newsethics.html</a>.
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<br />Niles, R 2009, <span style="font-style: italic;">Michael Jackson’s death and its lessons for online journalists covering breaking news</span>, OJR: The Online Journalism Review, viewed on 18 November 2009, <a href="http://www.ojr.org/ojr/people/robert/200906/1755/">http://www.ojr.org/ojr/people/robert/200906/1755/</a>.
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<br />Niles, R 2007, <span style="font-style: italic;">What are the ethics of online journalism?</span>, OJR: The Online Journalism Review, viewed on 18 November 2009, <a href="http://www.ojr.org/ojr/wiki/ethics/">http://www.ojr.org/ojr/wiki/ethics/</a>.
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<br />Osborn, B 2001, <span style="font-style: italic;">Ethics and Credibility in Online Journalism</span>, The University of Memphis, viewed on 18 November 2009, <a href="http://bradleyosborn.com/z/RESUME/academic/ethics_and_credibility_in_online_journalism.pdf">http://bradleyosborn.com/z/RESUME/academic/ethics_and_credibility_in_online_journalism.pdf</a>.</span>
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<br />Joleneeeshttp://www.blogger.com/profile/04894387358606475129noreply@blogger.com0tag:blogger.com,1999:blog-6447323159382620420.post-33886211024080798172009-11-19T12:58:00.008+08:002009-11-19T15:01:01.528+08:00Rise of the Mobile Video Blog<div align="left">According to <a href="http://www.itvcon.com/node/1171759">Funnell</a> (2009), the average mobile phone has evolved from the humble voice-box to the total media centre. As a result, the mobile video blog (vlog) has become popular almost overnight. Vlogs are beginning to infiltrate the mainstream media, part of the increasingly seismic shift in the way we get our news and entertainment.<br /><br />These statements are suppored by <a href="http://mobileness.wordpress.com/2009/10/09/mobile-video-consumption-on-the-rise-nielsen/">Harnick</a> (2009) who quoted that<br /><br /></div><div style="COLOR: rgb(153,51,0); TEXT-ALIGN: center" align="center">“According to Nielsen’s Three Screen Report, the number of people watching mobile video increased 70 percent, from more than 9 million to more than 15 million in the last year. Findings also include children 12-17 years old spend the most watching video on their mobile devices at 6 hours and 30 seconds. Young adults ages 18-24 spend 3 hours and 15 minutes while ages 25-34, 45-54 and 55-64 spend 2 hours and 10 seconds.”<br /></div><div align="center"><br /></div><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://4.bp.blogspot.com/_AKcPFvhXE8M/SwTRAHAFXlI/AAAAAAAAGsQ/RgEIbUUAUM8/s1600/02-app-grow.gif"><img id="BLOGGER_PHOTO_ID_5405675252561043026" style="DISPLAY: block; MARGIN: 0px auto 10px; WIDTH: 320px; CURSOR: pointer; HEIGHT: 190px; TEXT-ALIGN: center" alt="" src="http://4.bp.blogspot.com/_AKcPFvhXE8M/SwTRAHAFXlI/AAAAAAAAGsQ/RgEIbUUAUM8/s320/02-app-grow.gif" border="0" /> <p align="left"></a><span style="font-size:85%;">Click on the image to enlarge.</span><br /><span style="font-size:85%;"><span style="FONT-STYLE: italic">Source: http://www.thirdpresence.com/blog/mobile-broadband</span></span><br /><br /><br />Mobile vlogs already helped to create the first internet celebrities (<a href="http://news.bbc.co.uk/2/hi/programmes/click_online/7392594.stm">Simmons</a>, 2008). So if your video blog is good, you might be the next internet celebrity. Also, mobile vlogs helps delivering news to your hands faster than ever.<br /><br /><span style="FONT-WEIGHT: bold; COLOR: rgb(153,51,0)">So what are the factors which made mobile vlog a massive trend?</span><br />According to <a href="http://news.bbc.co.uk/2/hi/programmes/click_online/7392594.stm">Simmons</a> (2008), faster mobile connections, all-inclusive data packages, and better mobile phones (Nokia N95, iPhone 3GS, HTC HD2) are the factors.<br /><br />There are two new video sharing services – <span style="FONT-WEIGHT: bold; COLOR: rgb(153,51,0)"><a href="http://qik.com/">Qik</a> and <a href="http://seesmic.com/">Seesmic</a></span>. Qik is all about streaming live video from your mobile phone in real time, whereas Seesmic is all about recording video on the seesmic website via a webcam on your computer. [<a href="http://www.nevillehobson.com/2008/01/21/the-rise-of-instant-mobile-video/">Hobson</a>, 2008]<br /><br /></p><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://4.bp.blogspot.com/_AKcPFvhXE8M/SwTUK_ACbLI/AAAAAAAAGsY/SqpYx4I47eA/s1600/6289v1.png"><img id="BLOGGER_PHOTO_ID_5405678737926810802" style="DISPLAY: block; MARGIN: 0px auto 10px; WIDTH: 320px; CURSOR: pointer; HEIGHT: 206px; TEXT-ALIGN: center" alt="" src="http://4.bp.blogspot.com/_AKcPFvhXE8M/SwTUK_ACbLI/AAAAAAAAGsY/SqpYx4I47eA/s320/6289v1.png" border="0" /> <p align="center"></a><span style="COLOR: rgb(204,102,0)">A screenshot of Qik.</span><br /><span style="font-size:85%;"><span style="FONT-STYLE: italic">Source: http://www.crunchbase.com/assets/images/original/0000/6289/6289v1.png</span></span><br /><br /><br /></p><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://2.bp.blogspot.com/_AKcPFvhXE8M/SwTULBKD2VI/AAAAAAAAGsg/bMW7LHWU1bk/s1600/2189814384_4eb0761be8.jpg"><img id="BLOGGER_PHOTO_ID_5405678738505718098" style="DISPLAY: block; MARGIN: 0px auto 10px; WIDTH: 320px; CURSOR: pointer; HEIGHT: 184px; TEXT-ALIGN: center" alt="" src="http://2.bp.blogspot.com/_AKcPFvhXE8M/SwTULBKD2VI/AAAAAAAAGsg/bMW7LHWU1bk/s320/2189814384_4eb0761be8.jpg" border="0" /> <p align="center"></a><span style="COLOR: rgb(204,102,0)">A screenshot of Seesmic.</span><br /><span style="font-size:85%;"><span style="FONT-STYLE: italic">Source: http://farm3.static.flickr.com/2051/2189814384_4eb0761be8.jpg</span></span><br /></p><p align="left"><br />The services were referred to as "a vision of the future of online video” (<a href="http://www.bbc.co.uk/blogs/technology/2008/01/seesmic.html">Waters</a>, 2008).<br />In my opinion, these two video sharing services will be popular in Asia soon. People love new trends and with the presence of better mobile phones, users will enjoy recording videos then share it with their peers. Moreover, pictures are only able to capture one moment but videos can explain the whole experience.<br /><br />So, keep an eye on mobile vlogs!<br /><br /><br /><span style="font-size:85%;"><u>References</u><br /><br />Funnell, J 2009, </span><span style="FONT-STYLE: italic;font-size:85%;" >LTE - The Rise of the Mobile Prosumer</span><span style="font-size:85%;">, iTVcon.com, viewed on 18 November 2009, <<a href="http://www.itvcon.com/node/1171759">http://www.itvcon.com/node/1171759</a>>.<br /><br />Harnick, C 2009, </span><span style="FONT-STYLE: italic;font-size:85%;" >Mobile video consumption on the rise: Nielsen</span><span style="font-size:85%;">, Mobilness.wordpress.com, viewed on 18 November 2009, <<a href="http://mobileness.wordpress.com/2009/10/09/mobile-video-consumption-on-the-rise-nielsen/">http://mobileness.wordpress.com/2009/10/09/mobile-video-consumption-on-the-rise-nielsen/</a>>.<br /><br />Hobson, N 2008, </span><span style="FONT-STYLE: italic;font-size:85%;" >The rise of instant movile video</span><span style="font-size:85%;">, NevilleHobson.com, viewed on 18 November 2009, <<a href="http://www.nevillehobson.com/2008/01/21/the-rise-of-instant-mobile-video/">http://www.nevillehobson.com/2008/01/21/the-rise-of-instant-mobile-video/</a>>.<br /><br />Simmons, D 2008, </span><span style="FONT-STYLE: italic;font-size:85%;" >Rise of the mobile video blog</span><span style="font-size:85%;">, BBC News, viewed on 18 November 2009, <<a href="http://news.bbc.co.uk/2/hi/programmes/click_online/7392594.stm">http://news.bbc.co.uk/2/hi/programmes/click_online/7392594.stm</a>>.<br /><br />Waters, D 2008, </span><span style="FONT-STYLE: italic;font-size:85%;" >Seesmic killed the Youtube star?</span><span style="font-size:85%;">, BBC News, viewed on 18 November 2009, <<a href="http://www.bbc.co.uk/blogs/technology/2008/01/seesmic.html">http://www.bbc.co.uk/blogs/technology/2008/01/seesmic.html</a>>.</span></p>Joleneeeshttp://www.blogger.com/profile/04894387358606475129noreply@blogger.com0tag:blogger.com,1999:blog-6447323159382620420.post-42565924282178361632009-11-19T04:19:00.004+08:002009-11-19T15:00:40.442+08:00The Power of Photograph<div style="TEXT-ALIGN: left"><a href="http://commfaculty.fullerton.edu/lester/writings/photoethics.html">Lester</a> (1995) suggested that photojournalism is the profession in which journalists make news-editorial images for print and screen (television and computer) media. Therefore, images or photographs are extremely important in photojournalism.
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<br />Images evoke almost immediate emotional responses among viewers and images have tremendous impact (<a href="http://commfaculty.fullerton.edu/lester/writings/photoethics.html">Lester</a>, 1995). Visual messages with well-chosen texts combine to educate, entertain and persuade. Unfortunately, images can also offend, shock, mislead, stereotype and confuse.
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<br /><div style="TEXT-ALIGN: center"><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://3.bp.blogspot.com/_AKcPFvhXE8M/SwTJuNgA6SI/AAAAAAAAGr4/cilPCgHlGz4/s1600/War.jpg"><img id="BLOGGER_PHOTO_ID_5405667248486541602" style="WIDTH: 320px; CURSOR: pointer; HEIGHT: 212px" alt="" src="http://3.bp.blogspot.com/_AKcPFvhXE8M/SwTJuNgA6SI/AAAAAAAAGr4/cilPCgHlGz4/s320/War.jpg" border="0" /></a>
<br /></div><div style="TEXT-ALIGN: center"><span style="COLOR: rgb(204,102,0)">An image of a war can have a tremendous impact, positively or negatively.</span>
<br /><span style="font-size:85%;"><span style="FONT-STYLE: italic">Source: http://www.brusselstribunal.org/images/War.jpg</span></span>
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<br />As a result, photojournalism ethics were formed to minimize the flip side of images. Although ethics are important in photojournalism, photojournalists still violate those ethics for their own advantages.
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<br />For instance, OK! Magazine published Michael Jackson’s death photo on their cover. According to <a href="http://blog.zap2it.com/thedishrag/2009/07/release-of-michael-jacksons-death-photo-stirs-controversy-.html">Snead</a> (2009), OK! magazine reportedly paid over $500,000 for the controversial "last" picture of Michael Jackson being carried on a stretcher, possibly dead.
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<br /><div style="TEXT-ALIGN: center"><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://4.bp.blogspot.com/_AKcPFvhXE8M/SwTJuVVEQCI/AAAAAAAAGsA/pFKniAFiQN4/s1600/michael-jackson-ok-cover_365x495.jpg"><img id="BLOGGER_PHOTO_ID_5405667250588106786" style="WIDTH: 236px; CURSOR: pointer; HEIGHT: 320px" alt="" src="http://4.bp.blogspot.com/_AKcPFvhXE8M/SwTJuVVEQCI/AAAAAAAAGsA/pFKniAFiQN4/s320/michael-jackson-ok-cover_365x495.jpg" border="0" /></a>
<br /></div><div style="TEXT-ALIGN: center"><span style="COLOR: rgb(204,102,0)">The cover of OK! Magazine which features Michael Jackson.</span>
<br /><span style="FONT-STYLE: italic;font-size:85%;" >Source: http://static.thehollywoodgossip.com/images/gallery/michael-jackson-ok-cover_365x495.jpg</span>
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<br />Most of the readers were mad about this and thought it was an irresponsible act. <a href="http://journalism.indiana.edu/resources/ethics/controversial-photos/bringing-death-close/">Vesely</a> (2008) suggested that ethics are overwhelmed by the power of photographs. In addition, the photo is the story, not just the texts. However, question of “Is it ethical to publish a dead person’s photo on a magazine cover?” still remains. According to <a href="http://commfaculty.fullerton.edu/lester/writings/photoethics.html">Lester</a> (1995), privacy concerns are almost always voiced by ordinary citizens or celebrities who are suddenly thrust in front of the unblinking lens of a camera because of connection to some sensational news story.
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<br />The consequences of violating photojournalism could vary from photographer getting fired (<a href="http://www.msnbc.msn.com/id/13165165/">The Associated Press</a>, 2006), threats of boycott the publisher and negative outrage of the public (Snead, 2009).
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<br />No matter how the tools of journalism change, fundamental ethical concerns still apply. According to <a href="http://commfaculty.fullerton.edu/lester/writings/photoethics.html">Lester</a> (1995), displaying violent, sensational images for economic reasons, violating a person's privacy before the judicial process can function, manipulating news-editorial pictures to alter their content, stereotyping individuals into pre-conceived categories and blurring the distinction between advertising and editorial messages were journalism concerns in 1895, are important topics in 1995 and will be carefully considered issues, no doubt, in 2095.
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<br />Therefore, it is vital that whenever and wherever possible, ethical issues should be employed by the journalism profession.
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<br /><span style="font-family:trebuchet ms;"><span style="font-size:85%;"><u>References</u>
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<br /><p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-family:trebuchet ms;"><span style="font-size:85%;"><i>Altered images prompt photographer’s firing</i> 2006, The Associated Press, viewed on 18 November 2009, </span><a href="http://www.msnbc.msn.com/id/13165165/"><span style="font-size:85%;">http://www.msnbc.msn.com/id/13165165/</span></a><span style="font-size:85%;">.<?xml:namespace prefix = o /><o:p></o:p></span></span></p><p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-family:trebuchet ms;font-size:85%;">Lester, PM 1995, <i>Photojournalism Ethics Timeless Issues</i>, Fullerton.edu, viewed on 18 November 2009, </span><a href="http://commfaculty.fullerton.edu/lester/writings/photoethics.html"><span style="font-family:trebuchet ms;font-size:85%;">http://commfaculty.fullerton.edu/lester/writings/photoethics.html</span></a><span style="font-family:trebuchet ms;font-size:85%;">.</span></p><p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-family:trebuchet ms;"><span style="font-size:85%;">Snead, E 2009, <i>OK! cover of Michael Jackson's death photo stirs controversy</i>, Zap2It.com, viewed on 18 November 2009, </span><a href="http://blog.zap2it.com/thedishrag/2009/07/release-of-michael-jacksons-death-photo-stirs-controversy-.html"><span style="font-size:85%;">http://blog.zap2it.com/thedishrag/2009/07/release-of-michael-jacksons-death-photo-stirs-controversy-.html</span></a><span style="font-size:85%;">.<o:p></o:p></span></span></p><p class="MsoNormal"><span style="font-family:trebuchet ms;font-size:85%;">Vesely, JF 2008, <i>Bringing death close</i>, Indiana.edu, viewed on 18 November 2009, </span><a href="http://journalism.indiana.edu/resources/ethics/controversial-photos/bringing-death-close/"><span style="font-family:trebuchet ms;font-size:85%;">http://journalism.indiana.edu/resources/ethics/controversial-photos/bringing-death-close/</span></a><span style="font-family:trebuchet ms;font-size:85%;">.</span><b><o:p></o:p></b></p>
<br />Joleneeeshttp://www.blogger.com/profile/04894387358606475129noreply@blogger.com0tag:blogger.com,1999:blog-6447323159382620420.post-50414222054550175012009-11-18T21:14:00.009+08:002009-11-19T15:05:08.035+08:00The Kindle e-book ReaderThe Kindle e-book Reader (or sometimes known as e-reader) by Amazon is an electronic book which enables users to read books, newspapers, weblogs and more (<a href="http://www.macintouch.com/reviews/kindle/">Mohns</a>, 2008). Kindle allows users to read many books on the go without carrying several books. Up to date, the e-reader supports up to 115,000 books.
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<br />The differences between Kindle e-book reader and print books are as follow:
<br /><ol><li><meta content="text/html; charset=utf-8" equiv="Content-Type"><meta content="PowerPoint.Slide" name="ProgId"><meta content="Microsoft PowerPoint 12" name="Generator">Kindle allows readers to read books on a handheld wireless device.</li><li>Kindle saves money and adds convenience because daily newspaper subscription is allowed.</li><li>Turning pages with Kindle is easier especially at crowded places.</li><li>Kindle has less weight if compared to most books or novels.</li><li>Equal to print readability and multi-device integration.</li></ol><div style="TEXT-ALIGN: right">[<a href="http://reviews.cnet.com/e-book-readers/amazon-kindle/1707-3508_7-32751890.html">CNET.com</a>, 2007]
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<br /><div style="TEXT-ALIGN: center"><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://2.bp.blogspot.com/_AKcPFvhXE8M/SwP5Uxot28I/AAAAAAAAGrw/l0v1Hh5fpb4/s1600/Picture2.jpg"><img id="BLOGGER_PHOTO_ID_5405438113091541954" style="WIDTH: 178px; CURSOR: pointer; HEIGHT: 320px" alt="" src="http://2.bp.blogspot.com/_AKcPFvhXE8M/SwP5Uxot28I/AAAAAAAAGrw/l0v1Hh5fpb4/s320/Picture2.jpg" border="0" /></a><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://2.bp.blogspot.com/_AKcPFvhXE8M/SwP5USlziUI/AAAAAAAAGro/gb1EkrXq34g/s1600/Picture1.png"><img id="BLOGGER_PHOTO_ID_5405438104757832002" style="WIDTH: 238px; CURSOR: pointer; HEIGHT: 320px" alt="" src="http://2.bp.blogspot.com/_AKcPFvhXE8M/SwP5USlziUI/AAAAAAAAGro/gb1EkrXq34g/s320/Picture1.png" border="0" /></a>
<br /></div>Example of print newspaper and Kindle e-book reader newspaper.
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<br />According to <a href="http://www.geeksaresexy.net/2009/05/01/kindle-finds-a-mature-audience/">Geeks Are Sexy</a> (2009), the majority of age group who uses Kindle is aged 50 - 59. <span style="FONT-WEIGHT: bold; COLOR: rgb(153,51,0)">But why the older generation?</span>
<br />The reasons are as follow: <ol><li><meta content="text/html; charset=utf-8" equiv="Content-Type"><meta content="Word.Document" name="ProgId"><meta content="Microsoft Word 12" name="Generator"><meta content="Microsoft Word 12" name="Originator"><link href="file:///C:%5CDOCUME%7E1%5CJolene%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_filelist.xml" rel="File-List"><link href="file:///C:%5CDOCUME%7E1%5CJolene%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_themedata.thmx" rel="themeData"><link href="file:///C:%5CDOCUME%7E1%5CJolene%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_colorschememapping.xml" rel="colorSchemeMapping"><style> <!-- /* Font Definitions */ @font-face {font-family:SimSun; panose-1:2 1 6 0 3 1 1 1 1 1; mso-font-alt:宋体; mso-font-charset:134; mso-generic-font-family:auto; mso-font-pitch:variable; mso-font-signature:3 135135232 16 0 262145 0;} @font-face {font-family:"Cambria Math"; panose-1:2 4 5 3 5 4 6 3 2 4; mso-font-charset:1; mso-generic-font-family:roman; mso-font-format:other; mso-font-pitch:variable; mso-font-signature:0 0 0 0 0 0;} @font-face {font-family:Calibri; panose-1:2 15 5 2 2 2 4 3 2 4; mso-font-charset:0; mso-generic-font-family:swiss; mso-font-pitch:variable; mso-font-signature:-1610611985 1073750139 0 0 159 0;} @font-face {font-family:"\@SimSun"; panose-1:2 1 6 0 3 1 1 1 1 1; mso-font-charset:134; mso-generic-font-family:auto; mso-font-pitch:variable; mso-font-signature:3 135135232 16 0 262145 0;} /* Style Definitions */ p.MsoNormal, li.MsoNormal, div.MsoNormal {mso-style-unhide:no; mso-style-qformat:yes; mso-style-parent:""; margin-top:0in; margin-right:0in; margin-bottom:10.0pt; margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:SimSun; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} .MsoChpDefault {mso-style-type:export-only; mso-default-props:yes; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:SimSun; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} .MsoPapDefault {mso-style-type:export-only; margin-bottom:10.0pt; line-height:115%;} @page Section1 {size:8.5in 11.0in; margin:1.0in 1.0in 1.0in 1.0in; mso-header-margin:.5in; mso-footer-margin:.5in; mso-paper-source:0;} div.Section1 {page:Section1;} /* List Definitions */ @list l0 {mso-list-id:592904722; mso-list-type:hybrid; mso-list-template-ids:1242837558 -1185658106 -2052043466 -1999318756 -591234618 79048474 1815228100 -2107867272 -1489998752 156508700;} @list l0:level1 {mso-level-number-format:bullet; mso-level-text:•; mso-level-tab-stop:.5in; mso-level-number-position:left; text-indent:-.25in; font-family:"Times New Roman","serif";} ol {margin-bottom:0in;} ul {margin-bottom:0in;} --> </style><span style="font-family:trebuchet ms;">Older readers particularly appreciate the relative ease of reading text on the large-screen compared with other devices such as smartphones.</span></li><li><span style="font-family:trebuchet ms;">The demographics have been swung by the Oprah effect, with her traditionally older audience following her recommendation.</span></li><li><?xml:namespace prefix = o /><o:p></o:p><span style="font-family:trebuchet ms;">The magazines available in Kindle form are particularly popular among older readers.</span></li><li><o:p></o:p><span style="font-family:trebuchet ms;">Older people are more likely to be avid readers and thus find the Kindle a worthwhile purchase.</span></li><li><span style="font-family:trebuchet ms;">Older people may have more money to spend on the Kindle because their ‘gadget budget’ isn’t eaten up by other devices seen as must-have by younger buyers such as smartphones or laptops.<o:p></o:p></span> </li></ol><div style="TEXT-ALIGN: right">[<a href="http://www.geeksaresexy.net/2009/05/01/kindle-finds-a-mature-audience/">Geeks Are Sexy</a>, 2009]</div>
<br />However, <a href="http://paidcontent.org/article/419-why-e-reader-adoption-will-be-slower-than-people-think/">McKeown</a> (2009) said the adoption of e-reader is slower than people think because of the value of e-reader is lower than print books, the manufacturers do not understand the book buyers' demographics, and the pricing of e-reader.
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<br /><span style="FONT-WEIGHT: bold; COLOR: rgb(153,51,0)">So how do e-readers and print books survive together?</span>
<br />First, the price of an e-reader is from $250 - $400, so not everybody could afford. Then, there are reasons print books are better than digital books:
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<br /><ol><li>Printed books are still available everywhere.</li><li>Books are versatile and re-usable.</li><li>No batteries required.</li><li>There are millions of books titles in print.</li><li>No need to upgrade e-book software.</li><li>Books are cheap.</li><li>Books do not melt or break.</li><li>No DRM (Digital Rights Management).</li></ol><div style="TEXT-ALIGN: right">[<a href="http://www.squidoo.com/print-books-or-digital-books">Squidoo.com</a>, n.d.]
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<br />Not everybody prefers to use e-book reader. Thus, print books still can survive in the market.
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<br /><ol><li><meta content="text/html; charset=utf-8" equiv="Content-Type"><meta content="PowerPoint.Slide" name="ProgId"><meta content="Microsoft PowerPoint 12" name="Generator"><meta content="text/html; charset=utf-8" equiv="Content-Type"><meta content="Word.Document" name="ProgId"><meta content="Microsoft Word 12" name="Generator"><meta content="Microsoft Word 12" name="Originator"><link href="file:///C:%5CDOCUME%7E1%5CJolene%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_filelist.xml" rel="File-List"><link href="file:///C:%5CDOCUME%7E1%5CJolene%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_themedata.thmx" rel="themeData"><link href="file:///C:%5CDOCUME%7E1%5CJolene%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_colorschememapping.xml" rel="colorSchemeMapping"><style> <!-- /* Font Definitions */ @font-face {font-family:SimSun; panose-1:2 1 6 0 3 1 1 1 1 1; mso-font-alt:宋体; mso-font-charset:134; mso-generic-font-family:auto; mso-font-pitch:variable; mso-font-signature:3 135135232 16 0 262145 0;} @font-face {font-family:"Cambria Math"; panose-1:2 4 5 3 5 4 6 3 2 4; mso-font-charset:1; mso-generic-font-family:roman; mso-font-format:other; mso-font-pitch:variable; mso-font-signature:0 0 0 0 0 0;} @font-face {font-family:Calibri; panose-1:2 15 5 2 2 2 4 3 2 4; mso-font-charset:0; mso-generic-font-family:swiss; mso-font-pitch:variable; mso-font-signature:-1610611985 1073750139 0 0 159 0;} @font-face {font-family:"\@SimSun"; panose-1:2 1 6 0 3 1 1 1 1 1; mso-font-charset:134; mso-generic-font-family:auto; mso-font-pitch:variable; mso-font-signature:3 135135232 16 0 262145 0;} /* Style Definitions */ p.MsoNormal, li.MsoNormal, div.MsoNormal {mso-style-unhide:no; mso-style-qformat:yes; mso-style-parent:""; margin-top:0in; margin-right:0in; margin-bottom:10.0pt; margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:SimSun; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} .MsoChpDefault {mso-style-type:export-only; mso-default-props:yes; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:SimSun; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} .MsoPapDefault {mso-style-type:export-only; margin-bottom:10.0pt; line-height:115%;} @page Section1 {size:8.5in 11.0in; margin:1.0in 1.0in 1.0in 1.0in; mso-header-margin:.5in; mso-footer-margin:.5in; mso-paper-source:0;} div.Section1 {page:Section1;} /* List Definitions */ @list l0 {mso-list-id:330530676; mso-list-type:hybrid; mso-list-template-ids:-1666443516 2093126520 -574486464 -583598568 1970019244 383538732 1907814246 -1704001620 306462320 -1286184558;} @list l0:level1 {mso-level-number-format:bullet; mso-level-text:–; mso-level-tab-stop:.5in; mso-level-number-position:left; text-indent:-.25in; font-family:"Times New Roman","serif";} @list l0:level2 {mso-level-number-format:bullet; mso-level-text:–; mso-level-tab-stop:1.0in; mso-level-number-position:left; text-indent:-.25in; font-family:"Times New Roman","serif";} ol {margin-bottom:0in;} ul {margin-bottom:0in;} --> </style></li></ol><span style="font-family:trebuchet ms;font-size:85%;"><u>References</u>
<br />
<br /></span><meta content="text/html; charset=utf-8" equiv="Content-Type"><meta content="PowerPoint.Slide" name="ProgId"><span style="font-family:trebuchet ms;font-size:85%;">Mohns, R 2008, Review: Amazon Kindle, MacInTouch, viewed 18 November 2009, <</span><span style="font-family:trebuchet ms;font-size:85%;"><a href="http://www.macintouch.com/reviews/kindle/">http://www.macintouch.com/reviews/kindle/</a></span><span style="font-family:trebuchet ms;font-size:85%;">>.</span><span style="font-family:trebuchet ms;font-size:85%;">
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<br /></span><meta content="text/html; charset=utf-8" equiv="Content-Type"><meta content="Word.Document" name="ProgId"><meta content="Microsoft Word 12" name="Generator"><meta content="Microsoft Word 12" name="Originator"><link style="FONT-FAMILY: trebuchet ms" href="file:///C:%5CDOCUME%7E1%5CJolene%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_filelist.xml" rel="File-List"><link style="FONT-FAMILY: trebuchet ms" href="file:///C:%5CDOCUME%7E1%5CJolene%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_themedata.thmx" rel="themeData"><link style="FONT-FAMILY: trebuchet ms" href="file:///C:%5CDOCUME%7E1%5CJolene%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_colorschememapping.xml" rel="colorSchemeMapping"><style> <!-- /* Font Definitions */ @font-face {font-family:SimSun; panose-1:2 1 6 0 3 1 1 1 1 1; mso-font-alt:宋体; mso-font-charset:134; mso-generic-font-family:auto; mso-font-pitch:variable; mso-font-signature:3 135135232 16 0 262145 0;} @font-face {font-family:"Cambria Math"; panose-1:2 4 5 3 5 4 6 3 2 4; mso-font-charset:1; mso-generic-font-family:roman; mso-font-format:other; mso-font-pitch:variable; mso-font-signature:0 0 0 0 0 0;} @font-face {font-family:Calibri; panose-1:2 15 5 2 2 2 4 3 2 4; mso-font-charset:0; mso-generic-font-family:swiss; mso-font-pitch:variable; mso-font-signature:-1610611985 1073750139 0 0 159 0;} @font-face {font-family:"\@SimSun"; panose-1:2 1 6 0 3 1 1 1 1 1; mso-font-charset:134; mso-generic-font-family:auto; mso-font-pitch:variable; mso-font-signature:3 135135232 16 0 262145 0;} /* Style Definitions */ p.MsoNormal, li.MsoNormal, div.MsoNormal {mso-style-unhide:no; mso-style-qformat:yes; mso-style-parent:""; margin-top:0in; margin-right:0in; margin-bottom:10.0pt; margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:SimSun; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} .MsoChpDefault {mso-style-type:export-only; mso-default-props:yes; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:SimSun; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} .MsoPapDefault {mso-style-type:export-only; margin-bottom:10.0pt; line-height:115%;} @page Section1 {size:8.5in 11.0in; margin:1.0in 1.0in 1.0in 1.0in; mso-header-margin:.5in; mso-footer-margin:.5in; mso-paper-source:0;} div.Section1 {page:Section1;} --> </style>
<br /><p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;"><i><span lang="EN-MY">CNET editor’s Review </span></i></span><span lang="EN-MY" style="font-size:85%;">2007, CNET.com, viewed on 18November 2009 <<a href="http://reviews.cnet.com/e-book-readers/amazon-kindle/1707-3508_7-32751890.html">http://reviews.cnet.com/e-book-readers/amazon-kindle/1707-3508_7-32751890.html</a>>.</span></p><p class="MsoNormal" style="font-family:trebuchet ms;"><span lang="EN-MY" style="font-size:85%;">
<br /></span></p><meta content="text/html; charset=utf-8" equiv="Content-Type"><meta content="Word.Document" name="ProgId"><meta content="Microsoft Word 12" name="Generator"><meta content="Microsoft Word 12" name="Originator"><link style="FONT-FAMILY: trebuchet ms" href="file:///C:%5CDOCUME%7E1%5CJolene%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_filelist.xml" rel="File-List"><link style="FONT-FAMILY: trebuchet ms" href="file:///C:%5CDOCUME%7E1%5CJolene%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_themedata.thmx" rel="themeData"><link style="FONT-FAMILY: trebuchet ms" href="file:///C:%5CDOCUME%7E1%5CJolene%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_colorschememapping.xml" rel="colorSchemeMapping"><style> <!-- /* Font Definitions */ @font-face {font-family:SimSun; panose-1:2 1 6 0 3 1 1 1 1 1; mso-font-alt:宋体; mso-font-charset:134; mso-generic-font-family:auto; mso-font-pitch:variable; mso-font-signature:3 135135232 16 0 262145 0;} @font-face {font-family:"Cambria Math"; panose-1:2 4 5 3 5 4 6 3 2 4; mso-font-charset:1; mso-generic-font-family:roman; mso-font-format:other; mso-font-pitch:variable; mso-font-signature:0 0 0 0 0 0;} @font-face {font-family:Calibri; panose-1:2 15 5 2 2 2 4 3 2 4; mso-font-charset:0; mso-generic-font-family:swiss; mso-font-pitch:variable; mso-font-signature:-1610611985 1073750139 0 0 159 0;} @font-face {font-family:"\@SimSun"; panose-1:2 1 6 0 3 1 1 1 1 1; mso-font-charset:134; mso-generic-font-family:auto; mso-font-pitch:variable; mso-font-signature:3 135135232 16 0 262145 0;} /* Style Definitions */ p.MsoNormal, li.MsoNormal, div.MsoNormal {mso-style-unhide:no; mso-style-qformat:yes; mso-style-parent:""; margin-top:0in; margin-right:0in; margin-bottom:10.0pt; margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:SimSun; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} .MsoChpDefault {mso-style-type:export-only; mso-default-props:yes; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:SimSun; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} .MsoPapDefault {mso-style-type:export-only; margin-bottom:10.0pt; line-height:115%;} @page Section1 {size:8.5in 11.0in; margin:1.0in 1.0in 1.0in 1.0in; mso-header-margin:.5in; mso-footer-margin:.5in; mso-paper-source:0;} div.Section1 {page:Section1;} --> </style>
<br /><p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;"><i>Kindle finds a mature audience 2009, </i>www.geeksaresexy.net<i>, viewed on 18 November 2009, </i><<a href="http://www.geeksaresexy.net/2009/05/01/kindle-finds-a-mature-audience/">http://www.geeksaresexy.net/2009/05/01/kindle-finds-a-mature-audience/</a>>.</span></p><p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;">
<br /></span></p><p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;">McKeown, J 2009, <em>Why E-Reader Adoption Will Be Slower Than People Think</em>, PaidContent.org, viewed on 18 November 2009, <<a href="http://paidcontent.org/article/419-why-e-reader-adoption-will-be-slower-than-people-think/">http://paidcontent.org/article/419-why-e-reader-adoption-will-be-slower-than-people-think/</a>>.</span></p><p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;">
<br /></span></p><p class="MsoNormal" style="FONT-FAMILY: trebuchet ms" face="trebuchet ms"><meta content="text/html; charset=utf-8" equiv="Content-Type"><meta content="Word.Document" name="ProgId"><meta content="Microsoft Word 12" name="Generator"><meta content="Microsoft Word 12" name="Originator"><link href="file:///C:%5CDOCUME%7E1%5CJolene%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_filelist.xml" rel="File-List"><link href="file:///C:%5CDOCUME%7E1%5CJolene%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_themedata.thmx" rel="themeData"><link href="file:///C:%5CDOCUME%7E1%5CJolene%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_colorschememapping.xml" rel="colorSchemeMapping"><style> <!-- /* Font Definitions */ @font-face {font-family:SimSun; panose-1:2 1 6 0 3 1 1 1 1 1; mso-font-alt:宋体; mso-font-charset:134; mso-generic-font-family:auto; mso-font-pitch:variable; mso-font-signature:3 135135232 16 0 262145 0;} @font-face {font-family:"Cambria Math"; panose-1:2 4 5 3 5 4 6 3 2 4; mso-font-charset:1; mso-generic-font-family:roman; mso-font-format:other; mso-font-pitch:variable; mso-font-signature:0 0 0 0 0 0;} @font-face {font-family:Calibri; panose-1:2 15 5 2 2 2 4 3 2 4; mso-font-charset:0; mso-generic-font-family:swiss; mso-font-pitch:variable; mso-font-signature:-1610611985 1073750139 0 0 159 0;} @font-face {font-family:"\@SimSun"; panose-1:2 1 6 0 3 1 1 1 1 1; mso-font-charset:134; mso-generic-font-family:auto; mso-font-pitch:variable; mso-font-signature:3 135135232 16 0 262145 0;} /* Style Definitions */ p.MsoNormal, li.MsoNormal, div.MsoNormal {mso-style-unhide:no; mso-style-qformat:yes; mso-style-parent:""; margin-top:0in; margin-right:0in; margin-bottom:10.0pt; margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:SimSun; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} .MsoChpDefault {mso-style-type:export-only; mso-default-props:yes; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:SimSun; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} .MsoPapDefault {mso-style-type:export-only; margin-bottom:10.0pt; line-height:115%;} @page Section1 {size:8.5in 11.0in; margin:1.0in 1.0in 1.0in 1.0in; mso-header-margin:.5in; mso-footer-margin:.5in; mso-paper-source:0;} div.Section1 {page:Section1;} --> </style></p><p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;"><i>Print Books vs. Digital Books</i> n.d., Squidoo.com, viewed on 7 November 2009, <<a href="http://www.squidoo.com/print-books-or-digital-books">http://www.squidoo.com/print-books-or-digital-books</a>>.</span></p><p></p><p class="MsoNormal" style="FONT-FAMILY: trebuchet ms"></p>
<br />Joleneeeshttp://www.blogger.com/profile/04894387358606475129noreply@blogger.com0tag:blogger.com,1999:blog-6447323159382620420.post-55507385645161954422009-11-18T18:32:00.010+08:002009-11-18T19:42:27.358+08:00New Forms of Media PublishingIn this new era, the presence of new media is expanding. With the new media, <span style="color: rgb(153, 51, 0);">trends have changed</span>. <a href="http://reutersinstitute.politics.ox.ac.uk/fileadmin/documents/discussion/blogging.pdf">Naughton</a> (2006) agrees that he newest trend in blogosphere is the combination of digital convergence, personal computing and global networking seems to have ratcheted up the pace of development and is giving rise to radical shifts in the environment. The issue might be best described as one of ‘informed bewilderment’.<br /><br />Questions were always asked: <span style="font-weight: bold;">"Will the new media trends replace conventional journalism?"</span><br />With the emergence of websites such as Facebook, Youtube, Twitter and Tumblr, it seems like they will make conventional journalism extinct. However, it is possible that the existing media accommodate themselves in the new media ecosystem (<a href="http://reutersinstitute.politics.ox.ac.uk/fileadmin/documents/discussion/blogging.pdf">Naughton</a>, 2006). <a href="http://reutersinstitute.politics.ox.ac.uk/fileadmin/documents/discussion/blogging.pdf">Naughton</a> (2006) also added that the traditional media are considered to be the push media, whereas the web is the pull media - this proves the <span style="color: rgb(153, 0, 0);">supremacy of the new media</span>.<br /><br />According to <a href="http://www.theage.com.au/news/in-depth/here-to-stay/2007/04/06/1175366469530.html?page=fullpage#contentSwap6">Silkstone</a> (2007), blogging might not be dying, but it is always morphing into new forms. This is true because <a href="http://twitter.com/">Twitter</a> and <a href="http://tumblr.com/">Tumblr</a> are actually new forms of blogging.<br /><br /><div style="text-align: center;"><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://2.bp.blogspot.com/_AKcPFvhXE8M/SwPbycN3f1I/AAAAAAAAGrg/YlnM5-nQJlg/s1600/twitterps.JPG"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 320px; height: 151px;" src="http://2.bp.blogspot.com/_AKcPFvhXE8M/SwPbycN3f1I/AAAAAAAAGrg/YlnM5-nQJlg/s320/twitterps.JPG" alt="" id="BLOGGER_PHOTO_ID_5405405637389025106" border="0" /></a><span style="color: rgb(204, 102, 0);">Twitter enables 140 characters to be posted on the author's profile page with just a simple click.</span><br /><span style="font-style: italic;font-size:85%;" >Source: http://twitter.com/joleneees</span><br /></div><br /><div style="text-align: center;"><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://3.bp.blogspot.com/_AKcPFvhXE8M/SwPbyBq9waI/AAAAAAAAGrY/VTc2M27HDzU/s1600/tumblr.JPG"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 320px; height: 153px;" src="http://3.bp.blogspot.com/_AKcPFvhXE8M/SwPbyBq9waI/AAAAAAAAGrY/VTc2M27HDzU/s320/tumblr.JPG" alt="" id="BLOGGER_PHOTO_ID_5405405630263312802" border="0" /></a><span style="color: rgb(204, 102, 0);">Tumblr allows users to post text, images, video, links, quotes, and audio to their page</span><span style="color: rgb(204, 102, 0);">. It is different from conventional blogging because it is a short-form blog.</span><br /><span style="font-style: italic;font-size:85%;" >Source: http://superkennylim.tumblr.com/</span><br /></div><br /><br />These interactions can be very complex and take many forms. Yet the reality is that while new communications technologies may not wipe out earlier ones, they certainly change the ecosystem.<br /><br /><br /><br /><span style="font-size:85%;"><u>References</u><br /><br />Naughton, J 2006, <span style="font-style: italic;">Blogging and the emerging media ecosystem</span>, Reuters Institute, viewed on 18 November 2009, <a href="http://reutersinstitute.politics.ox.ac.uk/fileadmin/documents/discussion/blogging.pdf">http://reutersinstitute.politics.ox.ac.uk/fileadmin/documents/discussion/blogging.pdf</a>.<br /><br /><br />Silkstone, D 2007, </span><span style="font-style: italic;font-size:85%;" >The blogs that ate cyberspace</span><span style="font-size:85%;">, The Age, viewed on 18 November 2009, <a href="http://www.theage.com.au/news/in-depth/here-to-stay/2007/04/06/1175366469530.html?page=fullpage#contentSwap6">http://www.theage.com.au/news/in-depth/here-to-stay/2007/04/06/1175366469530.html?page=fullpage#contentSwap6</a>.</span>Joleneeeshttp://www.blogger.com/profile/04894387358606475129noreply@blogger.com0tag:blogger.com,1999:blog-6447323159382620420.post-45051155720524078302009-11-18T18:04:00.008+08:002009-11-19T14:53:41.075+08:00Designing for Print vs. OnlineAudiences read printed materials and online websites differently. According to <a href="http://www.useit.com/alertbox/9710a.html">Nielsen</a> (1997), people do not read word by word on web pages, but <span style="FONT-WEIGHT: bold">they scan</span>. <a href="http://www.useit.com/alertbox/reading_pattern.html">Nielsen</a> (2006) also added that people read web content in an <span style="FONT-WEIGHT: bold; COLOR: rgb(153,51,0)">F-shaped pattern</span> - where <span style="FONT-STYLE: italic">F stands for Fast</span>.
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<br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://4.bp.blogspot.com/_AKcPFvhXE8M/SwPIcmoE_eI/AAAAAAAAGrI/5sRbxKuZLdI/s1600/f_reading_pattern_eyetracking.jpg"><img id="BLOGGER_PHOTO_ID_5405384371505266146" style="DISPLAY: block; MARGIN: 0px auto 10px; WIDTH: 320px; CURSOR: pointer; HEIGHT: 142px; TEXT-ALIGN: center" alt="" src="http://4.bp.blogspot.com/_AKcPFvhXE8M/SwPIcmoE_eI/AAAAAAAAGrI/5sRbxKuZLdI/s320/f_reading_pattern_eyetracking.jpg" border="0" /></a><em><span style="font-size:85%;">Heatmaps from user eyetracking studies of three websites. The areas where users looked the most are colored red; the yellow areas indicate fewer views, followed by the least-viewed blue areas. Gray areas didn't attract any fixations.</span> [<a href="http://www.useit.com/alertbox/reading_pattern.html">Nielsen</a>, 2006]</em>
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<br />Hence, designing and writing for print and online are different. On websites, the first two paragraphs must state the most important information (<a href="http://www.useit.com/alertbox/reading_pattern.html">Nielsen</a>, 2006). In other words, <span style="COLOR: rgb(153,51,0)">inverted pyramid forma</span>t is used. <a href="http://www.kerryr.net/webwriting/guide_web-vs-print.htm">Radshaw</a> (2003) opined that web content should have 50% of the word count of its paper equivalent. Print has a huge canvas that designers can play with, so word limit is not important (<a href="http://www.useit.com/alertbox/990124.html">Nielsen</a>, 1999).
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<br />Websites should contain more subheads and bullet points if compared to prints. Besides, web design should be <span style="FONT-WEIGHT: bold; COLOR: rgb(153,51,0)">simple, clear, consistent, appropriate, appealing and usable</span>.
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<br /><div style="TEXT-ALIGN: center"><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://3.bp.blogspot.com/_AKcPFvhXE8M/SwPIWkxPOCI/AAAAAAAAGq4/LykOiArAV44/s1600/bad+blog+design.bmp"><img id="BLOGGER_PHOTO_ID_5405384267927599138" style="DISPLAY: block; MARGIN: 0px auto 10px; WIDTH: 400px; CURSOR: pointer; HEIGHT: 181px; TEXT-ALIGN: center" alt="" src="http://3.bp.blogspot.com/_AKcPFvhXE8M/SwPIWkxPOCI/AAAAAAAAGq4/LykOiArAV44/s400/bad+blog+design.bmp" border="0" /></a><span style="font-size:85%;"><span style="FONT-STYLE: italic">Source: </span><a style="FONT-STYLE: italic" href="http://www.drudgereport.com/">http://www.drudgereport.com/</a></span>
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<br />This is an example of a bad web design because there are too many links and the image is too small. Besides, capital letters and underlined words were overused.
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<br /><div style="TEXT-ALIGN: center"><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://4.bp.blogspot.com/_AKcPFvhXE8M/SwPIXEEyO4I/AAAAAAAAGrA/rwhXKFTgtWs/s1600/good+blog+design.bmp"><img id="BLOGGER_PHOTO_ID_5405384276331084674" style="DISPLAY: block; MARGIN: 0px auto 10px; WIDTH: 400px; CURSOR: pointer; HEIGHT: 210px; TEXT-ALIGN: center" alt="" src="http://4.bp.blogspot.com/_AKcPFvhXE8M/SwPIXEEyO4I/AAAAAAAAGrA/rwhXKFTgtWs/s400/good+blog+design.bmp" border="0" /></a><span style="font-size:85%;"><span style="FONT-STYLE: italic">Source: </span><a style="FONT-STYLE: italic" href="http://www.cakespy.com/">http://www.cakespy.com/</a></span>
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<br />On the other hand, this blog has a good design because the layout is simple, appealing and usable.
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<br /><span style="font-size:85%;"><u>References</u>
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<br />Nielsen, J 1997, <span style="FONT-STYLE: italic">How Users Read on the Web</span>, useit.com, viewed on 17 November 2009, <a href="http://www.useit.com/alertbox/9710a.html">http://www.useit.com/alertbox/9710a.html</a><a href="http://www.useit.com/alertbox/9710a.html">l</a>.
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<br />Nielsen, J 1999, <span style="FONT-STYLE: italic">Differences Between Web Design and Print Design</span>, useit.com, viewed on 17 November 2009, <a href="http://www.useit.com/alertbox/990124.html">http://www.useit.com/alertbox/990124.html</a>.
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<br />Nielsen, J 2006, <span style="FONT-STYLE: italic">F-Shaped Pattern for Reading Web Content</span>, useit.com, viewed on 17 November 2009,<a href="http://www.useit.com/alertbox/reading_pattern.html"> http://www.useit.com/alertbox/reading_pattern.html</a>.
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<br />Radshaw, K 2003, <span style="FONT-STYLE: italic">Web Writing vs. Print Writing</span>, Kerry.net, viewed on 17 November 2009, <a href="http://www.kerryr.net/webwriting/guide_web-vs-print.htm">http://www.kerryr.net/webwriting/guide_web-vs-print.htm</a>.</span>
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<br />Joleneeeshttp://www.blogger.com/profile/04894387358606475129noreply@blogger.com0tag:blogger.com,1999:blog-6447323159382620420.post-34406845177723906602009-11-18T14:38:00.004+08:002009-11-18T18:00:58.124+08:00The Blogging Community<p>A <span style="font-weight: bold;">blogging community</span> consists of <span style="color: rgb(153, 51, 0);">people who have similar area of interest and discuss in a blog</span> (<a href="http://www.thetraveltart.com/what-is-a-blogging-community/">Anthony</a>, 2009). A blogging community is essential to being a successful blogger. Through a blogging community, you are also creating a name and reputation for who you are and what you have to say. Community is alive and well in the blogosphere. It is emerging in a variety of patterns and manifesting in all sizes and types of communities (<a href="http://kt.flexiblelearning.net.au/tkt2006/edition-11-editorial/blogs-and-community-%E2%80%93-launching-a-new-paradigm-for-online-community">White</a>, 2006).<br /><br />A blogging community can be created by:</p><ul><li>Take the lead and be the community that you want your readers to be – readers follow the lead of bloggers in how they’ll interact with each other</li><li>Ask Questions – the key to more comments and interaction on a blog</li><li>Link to reader’s blogs</li><li>Answer reader’s questions</li><li>Invite Readers to Take the lead with guest posts, giving advice to each other etc</li><li>Mention readers in your blog</li><li>Allow comments for everyone</li></ul><p> </p><p></p><p style="text-align: right;">(<a href="http://www.problogger.net/archives/2008/04/26/how-to-build-community-on-your-blog/">Rowse</a>, 2008)<br /></p><p><br /></p><p>Blog researcher <a href="http://blog.mathemagenic.com/2006/08/14.html">Efimova</a> (2006) suggests the communities formed around an author-centred blog are likely to depend more on the connections of blog-readers with the blogger personality than the topics she covers.</p><br /><span style="font-size:85%;"><u>References</u><br /><br />Anthony 2009, <span style="font-style: italic;">What is a Blogging Community?</span>, The Travel Tart, viewed on 17 November 2009, <a href="http://www.thetraveltart.com/what-is-a-blogging-community/">http://www.thetraveltart.com/what-is-a-blogging-community/</a>.<br /><br />Efimova, L 2006, <span style="font-style: italic;">Author-centred vs. topic-centred blogging</span>, Mathemagenic, viewed on 17 November 2009, <a href="http://blog.mathemagenic.com/2006/08/14.html">http://blog.mathemagenic.com/2006/08/14.html</a>.<br /><br />Rowse, D 2008, <span style="font-style: italic;">How to Build Community on Your Blo</span>g, ProBlogger, viewed on 17 November 2009, <a href="http://www.problogger.net/archives/2008/04/26/how-to-build-community-on-your-blog/">http://www.problogger.net/archives/2008/04/26/how-to-build-community-on-your-blog/</a>.<br /><br />White, N 2006, <span style="font-style: italic;">Blogs and Community – launching a new paradigm for online community?</span>, Australian Flexible Learning Network, viewed on 17 November 2009, <a href="http://kt.flexiblelearning.net.au/tkt2006/edition-11-editorial/blogs-and-community-%E2%80%93-launching-a-new-paradigm-for-online-community">http://kt.flexiblelearning.net.au/tkt2006/edition-11-editorial/blogs-and-community-%E2%80%93-launching-a-new-paradigm-for-online-community</a>.</span>Joleneeeshttp://www.blogger.com/profile/04894387358606475129noreply@blogger.com0tag:blogger.com,1999:blog-6447323159382620420.post-82109124115019871952009-11-18T14:34:00.009+08:002009-11-19T15:03:01.767+08:00Classification of BlogsThere are many <span style="COLOR: rgb(153,51,0)">classification of blogs</span>. The subject matters are such as <span style="FONT-WEIGHT: bold">personal, business, schools, non-profits, politics, military, private, sports, how-to, tips, and reviews</span> (<a href="http://en.wordpress.com/types-of-blogs/">Wordpress</a>, n.d.). Then, the media types are also different. There are:<br /><br /><ul><li><span style="COLOR: rgb(153,51,0)">Vlogs</span> – blogs which consist of videos (<a href="http://youtube.com/">Youtube</a>)</li><li><span style="COLOR: rgb(153,51,0)">Linklogs</span> – blogs which consist of links</li><li style="COLOR: rgb(153,51,0)">Sketchblogs</li><li style="COLOR: rgb(153,51,0)">Photoblogs</li><li><span style="COLOR: rgb(153,51,0)">Tumblelogs</span> – short posts and mixed media types (<a href="http://tumblr.com/">Tumblr)</a></li><li><span style="COLOR: rgb(153,51,0)">Moblog</span> – Sending pictures from a cameraphone or mobile device (<a href="http://flickr.com/">Flickr</a>)</li><li><span style="COLOR: rgb(153,51,0)">Microblog</span> – a short text message which may or may not contain a shortened URL. (<a href="http://twitter.com/">Twitter</a>)</li></ul><div style="TEXT-ALIGN: right"><span style="font-size:100%;">[<a href="http://www.makeyougohmm.com/20080124/5040/">MakeYouGoHmm.com</a>, 2008]</span></div><br /><br />Although there are blog categories, many blogs have combination of styles, which make identifying unique types difficult. For example, <a href="http://kennysia.com/">kennysia.com</a> is a personal blog, but sometimes the blogger writes about traveling, reviews and even does videos. <a href="http://www.abc.net.au/rn/mediareport/stories/2008/2372882.htm#transcript">Simons</a> (2008) also classified blogs in a different manner, where there are pamphleteering, digest, advocacy, popular mechanics, exhibition, gatewatcher, diary, advertisement and news blogs.<br /><br />In my opinion, each individual chooses what to read and have different interests. As technology advances, bloggers get to include many new things such as videos and whatnot. Also, blogging has become absolutely simple, so many people are blogging. According to <a href="http://www.emarketer.com/Article.aspx?R=1007085">Tokheim</a> (2009), blogging and social networking are moving toward each other, so <span style="FONT-WEIGHT: bold">blogs do not belong to only one category nowadays.</span><br /><br /><br /><span style="font-size:85%;"><u>References</u><br /><br />Simons, M 2008, <span style="FONT-STYLE: italic">A taxonomy of blogs</span>, The Media Report, viewed on 17 November 2009, <a href="http://www.abc.net.au/rn/mediareport/stories/2008/2372882.htm#transcript">http://www.abc.net.au/rn/mediareport/stories/2008/2372882.htm#transcript</a>.<br /><br />Tokheim, D 2009, <span style="FONT-STYLE: italic">New Trends in Blogs</span>, eMarketer, viewed on 17 November 2009, <a href="http://www.emarketer.com/Article.aspx?R=1007085">http://www.emarketer.com/Article.aspx?R=1007085</a>.<br /><br /><span style="FONT-STYLE: italic">The 8 different types of blogging in 2008</span>, MakeYouGoHmm.com, viewed on 17 November 2009, <a href="http://www.makeyougohmm.com/20080124/5040/">http://www.makeyougohmm.com/20080124/5040/</a>.<br /><br /><span style="FONT-STYLE: italic">Types of Blogs</span> n.d., WordPress, viewed on 17 November 2009, <a href="http://en.wordpress.com/types-of-blogs/">http://en.wordpress.com/types-of-blogs/</a>.</span>Joleneeeshttp://www.blogger.com/profile/04894387358606475129noreply@blogger.com0tag:blogger.com,1999:blog-6447323159382620420.post-43863135580737965682009-11-18T14:16:00.010+08:002009-11-19T14:59:13.732+08:00The Current Blogosphere & Benefits to the SocietyAccording to <a href="http://technorati.com/blogging/article/state-of-the-blogosphere-2009-introduction">Technorati</a> (2009), there are four types of bloggers currently. A survey was conducted for Technorati and they found that <span style="COLOR: rgb(102,51,0)">72% of bloggers are hobbyists, 15% are part-timers, 9% are self-employed and only 4% are pros</span>. <a href="http://www.techcrunch.com/2009/10/16/2009-state-of-the-blogosphere-the-full-blogworld-presentation/">TechCrunch</a> (2009) added that professional bloggers are more prolific in 2009 because of the interactivity they get with audience and other bloggers.<br /><br />Currently, the most popular blogs in America are <span style="COLOR: rgb(153,51,0)"><a href="http://tmz.com/">TMZ</a>, <a href="http://gizmodo.com/">Gizmodo</a> and <a href="http://perezhilton.com/">Perez Hilton</a></span> (<a href="http://www.ebizmba.com/articles/blogs">eBizMBA</a>, 2009). TMZ and Perez Hilton are celebrity gossip blogs and Gizmodo writes about gadgets and technology.<br /><br /><div style="TEXT-ALIGN: center"><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://4.bp.blogspot.com/_AKcPFvhXE8M/SwOwceZ1xXI/AAAAAAAAGqA/7zFUkDSDvE8/s1600/tmz-nice-stories-oprah.jpg"><img id="BLOGGER_PHOTO_ID_5405357981018998130" style="DISPLAY: block; MARGIN: 0px auto 10px; WIDTH: 400px; CURSOR: pointer; HEIGHT: 302px; TEXT-ALIGN: center" alt="" src="http://4.bp.blogspot.com/_AKcPFvhXE8M/SwOwceZ1xXI/AAAAAAAAGqA/7zFUkDSDvE8/s400/tmz-nice-stories-oprah.jpg" border="0" /></a><span style="COLOR: rgb(204,102,0)">A screenshot of TMZ.com</span><br /><span style="FONT-STYLE: italic;font-size:85%;" >Source: http://blog.vh1.com/files/2008/04/tmz-nice-stories-oprah.jpg</span><br /></div><br /><br /><div style="TEXT-ALIGN: center"><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://4.bp.blogspot.com/_AKcPFvhXE8M/SwOwcMgmIqI/AAAAAAAAGp4/X2AYFY3L_uE/s1600/powermat-retracted.png"><img id="BLOGGER_PHOTO_ID_5405357976215495330" style="DISPLAY: block; MARGIN: 0px auto 10px; WIDTH: 400px; CURSOR: pointer; HEIGHT: 267px; TEXT-ALIGN: center" alt="" src="http://4.bp.blogspot.com/_AKcPFvhXE8M/SwOwcMgmIqI/AAAAAAAAGp4/X2AYFY3L_uE/s400/powermat-retracted.png" border="0" /></a><span style="COLOR: rgb(204,102,0)">A screenshot of Gizmodo.com</span><br /><span style="font-size:85%;"><span style="FONT-STYLE: italic">Source: http://ryanspoon.com/blog/wp-content/uploads/powermat-retracted.png</span></span><br /></div><br /><br /><div style="TEXT-ALIGN: center"><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://3.bp.blogspot.com/_AKcPFvhXE8M/SwOwb7YCyRI/AAAAAAAAGpw/liaczyMHe94/s1600/perez_hilton.png"><img id="BLOGGER_PHOTO_ID_5405357971616221458" style="DISPLAY: block; MARGIN: 0px auto 10px; WIDTH: 400px; CURSOR: pointer; HEIGHT: 209px; TEXT-ALIGN: center" alt="" src="http://3.bp.blogspot.com/_AKcPFvhXE8M/SwOwb7YCyRI/AAAAAAAAGpw/liaczyMHe94/s400/perez_hilton.png" border="0" /></a><span style="COLOR: rgb(204,102,0)">A screenshot of PerezHilton.com</span><br /><span style="FONT-STYLE: italic;font-size:85%;" >Source: http://z.about.com/d/websearch/1/0/k/L/perez_hilton.png</span><br /></div><br /><br />In <span style="COLOR: rgb(153,51,0)">Malaysia</span>, the most influential blogs of 2007 are <span style="COLOR: rgb(153,51,0)"><a href="http://kennysia.com/">Kenny Sia</a>, <a href="http://sapiensbryan.com/">Sapiens Bryan</a> and <a href="http://hemmy.net/">Hemmy.net</a></span> (<a href="http://www.sabahan.com/2007/02/06/50-most-influential-blogs-in-malaysia/">Sabahan.com</a>, 2007). Kenny Sia is a personal blog but his posts are entertaining, whereas Sapiens Bryan blogs about technology. On the other hand, Hemmy.net is about humour.<br /><br /><br /><div style="TEXT-ALIGN: center"><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://1.bp.blogspot.com/_AKcPFvhXE8M/SwOyKPw3NCI/AAAAAAAAGqI/QmuvEcd8VDI/s1600/jh_pic_090409_KennySiaScreenShot_1.jpg"><img id="BLOGGER_PHOTO_ID_5405359866874639394" style="DISPLAY: block; MARGIN: 0px auto 10px; WIDTH: 400px; CURSOR: pointer; HEIGHT: 189px; TEXT-ALIGN: center" alt="" src="http://1.bp.blogspot.com/_AKcPFvhXE8M/SwOyKPw3NCI/AAAAAAAAGqI/QmuvEcd8VDI/s400/jh_pic_090409_KennySiaScreenShot_1.jpg" border="0" /></a><span style="COLOR: rgb(204,102,0)">A screeshot of KennySia.com</span><br /><span style="font-size:85%;"><span style="FONT-STYLE: italic">Source: http://julianhopkins.net/uploads/jh_pic_090409_KennySiaScreenShot_1.jpg</span></span><br /></div><br /><br />The statistics above already proved that readers like to read entertainment on blogs and also to discover the latest gadgets. In Malaysia, benefits of blogs to the community are such as obtaining latest information without much hassle, generating more interactivity and advertising revenues which will eventually benefit businesses, organizations and the economy. Most importantly, readers get to obtain information about what is happening with the opposition parties because mainstream media do not publish about them. For example, <a href="http://blog.limkitsiang.com/">Lim Kit Siang's blog</a>.<br /><br /><br /><br /><span style="font-size:85%;"><u>References</u><br /><br /><em>2009 State of the Blogosphere: The Full BlogWorld Presentation</em> 2009, TechCrunch, viewed on 8 November 2009, <a href="http://www.techcrunch.com/2009/10/16/2009-state-of-the-blogosphere-the-full-blogworld-presentation/">http://www.techcrunch.com/2009/10/16/2009-state-of-the-blogosphere-the-full-blogworld-presentation/</a>.<br /><br /><em>50 Most Influential Blogs in Malaysia</em> 2007, Sabahan.com, viewed on 16 November 2009, <a href="http://www.sabahan.com/2007/02/06/50-most-influential-blogs-in-malaysia/">http://www.sabahan.com/2007/02/06/50-most-influential-blogs-in-malaysia/</a>.<br /><br /><em>State of the Blogosphere 2009 Introduction</em> 2009, Technorati, viewed on 8 November 2009, <a href="http://technorati.com/blogging/article/state-of-the-blogosphere-2009-introduction">http://technorati.com/blogging/article/state-of-the-blogosphere-2009-introduction</a>.<br /><br /><em>Top 25 Most Popular Blogs</em> 2009, eBizMBA, viewed on 16 November 2009, <a href="http://www.ebizmba.com/articles/blogs">http://www.ebizmba.com/articles/blogs</a>.</span>Joleneeeshttp://www.blogger.com/profile/04894387358606475129noreply@blogger.com0tag:blogger.com,1999:blog-6447323159382620420.post-64251110175290635802009-09-04T21:04:00.003+08:002009-09-06T02:33:54.885+08:00What is a Good Document?
<br />Documents are important as they represent a <span style="color: rgb(0, 0, 153);">body of information, designed to communicate</span>. Thus, a good document will <span style="font-weight: bold;">contribute to the success of conveying the specific purpose and message</span>. There are many types of documents, such as prototypical, books, functional, non-classical, and many more.
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<br />Good documents consist of a <span style="font-weight: bold;">good combination of texts and visuals</span>. The considerations of texts / writing are such as typefaces, colours, language efficiency, and layout. According to Putnis and Peteline (1996, p. 224), it is essential that you know why you are writing and what your readers hope to find when you write in academic and professional contexts. Visuals are also prominent as they complement texts and sometimes tell a story.
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<br />Reep (2006, p. 135-136) also argues that a good document must include design principles such as <span style="font-weight: bold;">balance, proportion, sequence, and consistency</span>.
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<br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://3.bp.blogspot.com/_AKcPFvhXE8M/SqEZV2XAllI/AAAAAAAAGjU/q9PLxdMRpn0/s1600-h/Slide+1.bmp"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 320px; height: 240px;" src="http://3.bp.blogspot.com/_AKcPFvhXE8M/SqEZV2XAllI/AAAAAAAAGjU/q9PLxdMRpn0/s320/Slide+1.bmp" alt="" id="BLOGGER_PHOTO_ID_5377607293217052242" border="0" /></a>For example, this Microsoft Powerpoint slide is not balanced. The right is heavier than the left, thus it is not proportionate. In my opinion, the left side could be added with more words to balance up the document.
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<br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://1.bp.blogspot.com/_AKcPFvhXE8M/SqEZWc9gNFI/AAAAAAAAGjc/PxC-pVjdRlU/s1600-h/Slide+2.bmp"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 320px; height: 239px;" src="http://1.bp.blogspot.com/_AKcPFvhXE8M/SqEZWc9gNFI/AAAAAAAAGjc/PxC-pVjdRlU/s320/Slide+2.bmp" alt="" id="BLOGGER_PHOTO_ID_5377607303579055186" border="0" /></a>This is another example where this slide contains too much words, thus it looks crowded. In fact, Powerpoint slides should have short and direct sentences instead of long and windy ones. Moreover, there is insufficient white space in this document.
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<br />According to Putnis and Petelin (1996, p. 224-225), these steps will ensure that you creat a good document:
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</w:LatentStyles> </xml><![endif]--><style> <!-- /* Font Definitions */ @font-face {font-family:"Cambria Math"; panose-1:2 4 5 3 5 4 6 3 2 4; mso-font-charset:0; mso-generic-font-family:roman; mso-font-pitch:variable; mso-font-signature:-1610611985 1107304683 0 0 159 0;} /* Style Definitions */ p.MsoNormal, li.MsoNormal, div.MsoNormal {mso-style-unhide:no; mso-style-qformat:yes; mso-style-parent:""; margin:0in; margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman","serif"; mso-fareast-font-family:"Times New Roman"; mso-fareast-language:EN-US;} .MsoChpDefault {mso-style-type:export-only; mso-default-props:yes; font-size:10.0pt; mso-ansi-font-size:10.0pt; mso-bidi-font-size:10.0pt;} @page Section1 {size:8.5in 11.0in; margin:1.0in 1.25in 1.0in 1.25in; mso-header-margin:.5in; mso-footer-margin:.5in; mso-paper-source:0;} div.Section1 {page:Section1;} /* List Definitions */ @list l0 {mso-list-id:1124270150; mso-list-template-ids:765987568;} @list l0:level1 {mso-level-tab-stop:.5in; mso-level-number-position:left; text-indent:-.25in;} ol {margin-bottom:0in;} ul {margin-bottom:0in;} --> </style><!--[if gte mso 10]> <style> /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman","serif";} </style> <![endif]--> <ol start="1" type="1"><li class="MsoNormal" style="">Sensitivity to your purpose, readers, and context.</li><li class="MsoNormal" style="">Understand how readers read, comprehend, and act upon documents.</li><li class="MsoNormal" style="">Ability to research, structure, and sequence information.</li><li class="MsoNormal" style="">Working knowledge of the particular language.</li><li class="MsoNormal" style="">Skill in using problem-solving strategies to generate ideas, write, and refine your writing for your reader.</li><li class="MsoNormal" style="">Critical and analytical skills for reviewing your writing (and the writing of others).</li><li class="MsoNormal" style="">Understanding and practice of effective information and document design.</li><li class="MsoNormal" style="">Wordprocessing and desktop-publishing competence.</li><li class="MsoNormal" style="">Metaknowledge (knowing what you know) about writing.</li><li class="MsoNormal" style="">Acceptance that producing good writing is hard and takes a long time.</li></ol>
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<br /><u><span style="font-weight: bold;">References</span></u>
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<br /><span style="font-size:85%;">Putnis, P and Petelin, R 1996, <span style="font-style: italic;">Professional Communication: Principles and Applications</span>, Prentice Hall, New York.
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<br />Reep, DC 2006, <span style="font-style: italic;">Technical Writing</span>, 6th edn, Pearson/Longman, New York.</span>
<br />Joleneeeshttp://www.blogger.com/profile/04894387358606475129noreply@blogger.com0